Joe Harrison is a London based designer specialized in interaction design.
In his last showcase he presented us with very unique concept that make a lot of sense is these days.
We are always talking about responsive websites, responsive layouts, responsive themes, responsive design, but what about responsive logos?
Sure you could say “…yeah my company logo is 100% responsive because it is completely resizable even for retina displays…”. And probably I’m compelled to agree with you but… Responsive Design isn’t just about resizing!
In fact responsive design its not just about put everything pretty and to fit like a glove in much devices as you can. Design isn’t like that.
Responsive Design is user experience. And we can take this to a all new level by taking advantage of knowledge and today’s technics.
Here is an example of what I’m talking about.
After you have click on the image below a new pop-up will open. Just resize your window browser to see how the logos are changing. Brilliant!
You can view more of Joe Harrison work here.